Powersports Support is excited to roll out our new Product Information Management tool – a powerful type of software that is most commonly referred to as “PIM.”
For those who may not be familiar with systems of this kind, the name alone provides a basic overview of the purpose: managing product information. The type of information varies by industry, of course, but product-driven businesses of all kinds have important data to keep track of.
In the powersports, automotive, and other similar industries, this kind of information management is critical. Not all parts are universal (or even close), there can be slight variations between similar models, details change year to year… And that’s only the beginning.
For retailers and vendors, proper management means accurate inventory, informed customer service, reduced losses and overstock, educated clientele, and perhaps most importantly, a website that gives visitors the information they actually need.
With so many people doing online research (not mention shopping), having digital, readily available information about your products is key. If it’s not listed online, or listed improperly, you may very well be passed up for the next available retailer.
Now, this kind of information is possible to manage without a PIM system, but it tends to be clunky, prone to error, and tough to elegantly integrate into your website. Many companies use Dropbox, Google Drive, or simple spreadsheets to track this information, and shoehorn the data into their websites in difficult and ineffective ways. With an integrated PIM systems, all those problems go away.
The real benefit of PIM is that it’s centralized, and the information can serve multiple locations. This means all of the data is in a universal format, and one update or change is immediately rolled out to all involved parties, available from any and all computers in your location, and so on. This helps keep print and electronic catalogs standardized, shipping/freight rates easy to calculate, and totally streamlines the process of onboarding new suppliers.
It doesn’t just have to be dry information, either. A sophisticated PIM system can house technical data, of course, but also usage and sales data, graphics and other media, customer feedback, usage recommendations, and more. These advanced systems can be catered to the needs of the people and industries that employ them.
The PSS PIM system does just that. It is specifically designed for the powersports/automotive world, with all of the most important data points accounted for. It’s all about making things easier to deal with, more accurate, and more effective for dealers, retailers, customers, and everyone in between.