Nikola Powersports, a division of the Salt Lake City-based Nikola Motor Company, recently announced Michael Erickson as the new president. Michael is a veteran of the powersports industry, with a background in sales, marketing, product development, and operational leadership, as well as career experience with Honeywell and Polaris Industries. Most recently, he served Lubrication Technologies as their vice president and general manager. This experience across the spectrum of powersports businesses made Michael the best candidate for the job!
Trevor Milton, Nikola’s CEO, praised Michael Erickson’s experience and potential: “I can’t think of a better leader to move the Nikola Powersports Company Forward. Michael has extensive experience… And is a passionate outdoor enthusiast. Nikola Powersports is primed to transform the entire powersports market, and Erickson is the right guy to lead us for that.”
Overseeing both the consumer and military divisions of Nikola Powersports, Erickson will be at the helm of a new R&D facility in Arizona, bringing powersport programs and products to market through the state-of-the-art, 150,000 sq. ft. hub, including UTVs and watercraft.
About his new position, Erickson commented, “Throughout my career I’ve translated trends and insights into strategies that deliver results. The market is ready for more sustainable, clean and performance driven products. The Nikola team is poised to bring that to the industry and I’m energized to lead it.”
Michael joins a highly qualified leadership team, and with his focus on sustainability and performance, his vision and direction will align directly with broader company values. Nikola Motors, which was founded in 2014, operates under a simple mission: “Transform the transportation industry while improving our employees’ lives and leaving the world a better place.”
For a company that values innovation and responsibility, Michael Erickson is a fantastic choices as president of he Nikola Powersports division. Look for big things in the future!