Triump Motorcycles, a division of British manufacturer Triumph Engineering that was founded in 1885, recently announced plans to open 6 new stores in the United States. The company has seen record sales numbers in North America over the last several years, and has decided to expand offerings with four dedicated stores, and two new showrooms in existing multi-line dealers.
The dedicated flagship stores will be in Brooklyn, Cleveland, Albuquerque, and Phoenix. The expanding showrooms will open in both Triumph Fort Myers and Triumph Brighton. Each of these stores will feature Triumph’s comprehensive new lineup, with locations based on key markets and consumer demand.
The company’s long history and reliable craftsmanship have made Triumph a household name in motorcycles, and their influence only continues to grow, selling some 63,000 motorcycles over 12 months in 2017. Since the Triumph Motorcycles name was relaunched in 1983, the business has gone through ups and downs with the world economy, and is currently enjoying some of their best, most successful years!
With this success and popularity, a full line of new models are available, and the expansion of dealers is set to meet the consistent (and growing) consumer demand.
Of these new dealers, Triumph COO Matt Sheahan said, “It is a great time for the Triumph Brand, I’ve never been more excited for our future. We have an incredible product lineup and a full pipeline of future product launches. We are incredibly proud to have these great dealerships joining what is already one of the strongest motorcycle and most respected dealer networks in North America.”
Over the course of 2018, Triumph is expected to announce further expansion and up to 15 new dealer partnerships. Their goal is to provide more convenient access for Triumph riders and enthusiasts, and well as showcase their beautiful motorcycles in areas where they have not previously been available. As sales trends are likely to continue, the future is bright for Triumph Motorcycles!