DragonFire, Rebranded | Powersports Support

DragonFire, Rebranded

Performance part manufacturer DragonFire showed off a new look at the 2018 Tucker Rocky and Biker’s Choice Dealer & Brand Expo. They announced a slew of new products, including new LED lights, roofs, tires & wheels, windshields and more. New slogans include “Built to Reign” and “Engineered for Excellence” along with products being “tested in the grueling and pounding terrain riders love to conquer.”

Megan Dible, sales and marketing manager “The UTV market and consumer is ever-changing, with new models and how and where the user rides. DragonFire’s focus on the consumer and improving the riding experience reflects in the release of 75 new SKUs in 6 key product categories. Along with new race-inspired products, DragonFire has made aggressive changes to our retail prices. We are giving the consumers a premium line of accessories at a competitive MSRP. We had an excellent showing at the expo. Dealers and reps were buzzing about the new bigger, badder DragonFire. For us, it’s hard to say what the show stopper was with so many new products.”



Source: Powersports Business

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