Two recent announcements in the Supercross racing world will result in changes for the 2019 season. After a 23-year partnership, a mutual decision was made between Parts Unlimited and Feld Entertainment‘s Monster Energy AMA Supercross to end the sponsorship relationship at the conclusion of the 2018 season. On the heels of this news, it was […]

Performance part manufacturer DragonFire showed off a new look at the 2018 Tucker Rocky and Biker’s Choice Dealer & Brand Expo. They announced a slew of new products, including new LED lights, roofs, tires & wheels, windshields and more. New slogans include “Built to Reign” and “Engineered for Excellence” along with products being “tested in […]

The expansive offering from Parts Unlimited just got even bigger! Fresh for 2018, the distribution giant will now be carrying BS Sand brand seats for UTVs! BS Sand is known as an industry leader for suspension seats, and now UTV lovers can get upgrades for Arctic Cat/Textron, Can-Am, Polaris, and Yamaha model UTVs from the […]

As Parts Unlimited ramps up their involvement with MotoAmerica 2018, they’ll be moving away from being a Supercross sponsor. Starting in 2019, Western Power Sports will be the official parts distributor. Fly Racing will exclusively provide sponsored gear. Hylton Beattie, global director for Parts Unlimited: “It’s time for Parts Unlimited to take a different direction […]

After two seasons as an associate sponsor, Parts Unlimited returns to the MotoAmerica 2018 series as an associate sponsor. The Fan Appreciation Stage will appear at seven of the ten events, up from five events last year.

New catalogs for Drag Specialties and Parts Unlimited are out now.  The Street Catalog and Tire & Service Catalog, press release states: 2018 Drag Specialties & Parts Unlimited Tire and Service Catalog “Keep your customer’s machines well maintained and fitted with quality tires with the help of the 2018 Drag Specialties & Parts Unlimited Tire […]

Western Power Sports has announced that they will be the new exclusive distributor for Uclear. Previously, UClear had distributed through Tucker Rocky. No mention was made of Tucker Rocky’s bankruptcy troubles, but UClear did say that they have left Tucker Rocky amicably. UClear will continue to use Kimpex, McLeod, and XMP for sales in Canada, […]

Powersports Support (PSS), the leading motorsport e-commerce software and catalog data solution, completes its full integration with Walmart Marketplace, the world’s largest retailer, making potentially over 850,000 motorcycle and powersports aftermarket parts available at walmart.com, jet.com, walmartmexico.com, and other sites. Using its innovative cloud-based solutions, the PSS Listing Tool has successfully managed leading and emerging […]

Motorsport Aftermarket Group, the parent company behind a handful of prominent brands, filed for relief under Chapter 11 bankruptcy last November (2017).  In exchange for over $300 million in debt accumulated between 19 separate compaines, Motorsport Aftermarket Group (MAG) hopes to resolve the situation with a debt equipty swap – where they will provide company […]

Western Power Sport has bounced their Snowmobile Snow Show around a bit – they’ve been in Michigan and Minnesota lately, but for 2017 they took to New York for the first time.  The show in Syracuse ran all day for the dealers, where the received promotional items and one on one time with the vendors. […]